74% of Women Say Their Business No Longer Fits — Here’s Why

When I ran my recent Turning Point Survey, one number leapt off the page:

It’s a striking figure, but not an anomaly. I hear versions of this in almost every conversation with women founders and leaders:

• “My business still works, but it doesn’t fit me anymore.”

• “I’ve built something successful and yet, it feels like it belongs to an earlier version of me.”

• “I want to grow, but not by piling on more of the same.”

This is not failure. It’s evolution.

Why Alignment Slips Out of Sync

Businesses don’t fail because women stop caring. They fail because the business gets stuck in yesterday while the woman is moving into tomorrow.

You’ve grown in clarity, in confidence, in vision. But your business is still wearing last season’s outfit, it no longer matches the rhythm, identity, or ambition you’re carrying now.

In consultancy terms, we’d call this a structural misalignment. In human terms, it’s simply the moment you realise: I’ve outgrown my own creation.

The Turning Point

I call this moment The Turning Point.

It isn’t dramatic. More often, it arrives quietly:

• The way you talk about your work feels too small for the depth of what you do.

• The offers you deliver no longer energise you, they exhaust you.

• The systems you built for speed now feel like cages.

• The clients you attract aren’t the ones you most want to serve.

The Turning Point is when you notice the gap between the woman you’re becoming and the business you’re running.

And the gap only widens if you keep ignoring it.

What 30 Years in Business Have Taught Me

Having run my own creative agency for three decades before building the BecomeHER™ Business Partnership, I know this is not a “coaching problem.” It’s a business problem.

Every organisation from global agencies to boutique consultancies —reaches moments when what once worked no longer does. Strategy has outpaced structure. Identity has outpaced messaging. Growth has outpaced resilience.

The difference is this: corporations have consultants, boards, and frameworks to re-architect the business. Women founders are often left trying to DIY a reinvention with Instagram tips and too many free downloads.

That’s where my work comes in.

The Compass That Makes It Clear

The BecomeHER™ Growth Model is the compass I created to navigate these moments.

Instead of giving you another “10 steps to scale t,” it shows you where the real misalignment lies:

• North — Vision & Identity: Who are you becoming, and does your business reflect that?

• South — Operations & Systems: Is the way you’ve built it sustainable, or are you carrying the entire weight yourself?

• East — Sales & Marketing: Are the right clients finding you, and is the sales process clean and resonant?

• West — Leadership & Growth: Do you have the boundaries, rhythm, and confidence to keep leading your business to where you want to take it?

At the centre is The Turning Point: the moment you choose to stop patching cracks and start realigning with clarity and intent.

When 74% of women say their business no longer fits, it tells me this: the need for recalibration is not rare, it’s routine.

What This Means for You

If you’ve been feeling that tension, not broken, not failing, but simply out of sync you’re not alone, and you’re not behind.

It means you’ve grown.
It means your vision has expanded.
It means the business you built has simply reached its edge.

The next step isn’t to hustle harder. It’s to pause, take stock, and re-design.

Because the woman you’re becoming deserves a business that grows with her, not against her.

My question for you:
Does your current business reflect the woman you’re becoming or the woman you used to be?

If this resonates and you are at your own Turning Point, find out what next steps you can take to re-align and re-ignite your next phase of growth https://www.suzymalhotra.co.uk/workwithacoach