The Myth of Consistency in Marketing

The Myth of Consistency in Marketing

There’s a piece of advice that’s been floating around business circles forever.

"You just need to be consistent."

Post every day. Show up more. Keep going.

But here’s the problem.

Consistency, by itself, doesn’t mean anything.

You can be consistently doing the wrong things and still get nowhere.

You can post every single day and still feel like you’re shouting into the void.

You can keep showing up but if the message isn’t landing? It won’t make a difference.

What Actually Matters More Than Consistency

If you want marketing to work for you, it’s not about:

🚫 Posting for the sake of posting.
🚫 Churning out content just to “stay visible.”
🚫 Keeping up with every new trend.

It’s about:

✅ Saying something that actually connects with the right people.
✅ Creating content that moves people to take action.
✅ Being clear on why you’re showing up so every piece of content has impact.

Because marketing isn’t about how often you post.

It’s about whether or not people feel something when they read it.

The Difference Between Visibility and Impact

There are people online who are visible all the time—but they never get clients.

Why?

Because visibility without depth is just noise.

What actually moves people?

💡 When you share something they deeply relate to.
💡 When you show them a new way of thinking.
💡 When they feel, just by reading your words, that you’re the right person to help them.

That’s what makes marketing work.

Not showing up more.
Showing up better.

Where This Leaves You

If you’ve been putting in the effort and thinking:

💭 I’m showing up, but nothing’s happening.
💭 I feel like I’m doing all the things, but I’m still not seeing results.
💭 I don’t want to post just for the sake of posting.

Then here’s your permission slip to stop focusing on consistency for consistency’s sake.

Because the truth?

One deeply impactful post is more valuable than 100 forgettable ones.

And the moment you shift from chasing visibility to creating impact marketing stops feeling like a chore.

It starts feeling like something that actually works.

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