The BecomeHER™ Growth Model:

How Smart Women Move Their Business Further—Faster

18 June 2025 • 4 min read

Ever feel like you’re doing all the right things: workshops, launches, Instagram reels, a new planner every month but something’s still… stuck?

Maybe you’re a coach, a creative, a wellness pro. Maybe you’ve left a safe career or found yourself with too many clients, too little headspace, and no time to breathe, let alone grow.

You’re not alone.

This is the exact moment I meet so many women who are brilliant, qualified, and tired of hustling, looking for something that finally fits their vision of what being a business owner really is. Not just another business “tip,” but a whole new way of moving forwards.

Where Most Growth Advice Gets It Wrong

I spent years watching women get stuck at the same crossroads. One side: strategy, tactics, and “do more.” The other: mindset, manifesting, “just believe in yourself.”

Neither tells you how to run a business that moves you forward without running you into the ground.

Here’s what’s true for the women I work with:

You don’t need more information.

You need the right framework, one that honours you as the woman becoming the business owner, not just running a business.

This is where the BecomeHER™ Growth Model was born.

The Three Shifts: What Really Moves the Needle

1. Strategy: Shift from ‘Should’ to ‘Sovereign’

I am sure I know a bit a bout you. You’ve spent a lifetime as a professional in your corporate career following the rules. Ticking the boxes. Building things the way you’re told you “should.”

In my rooms it's very different in that strategy isn’t about more hustle.

It’s about making things simple and true:

• What do you want to be known for?

• What’s the one thing that moves everything else forward?

• How do you want your business to feel? Is it calm, focused, high-impact, quietly powerful?

When you stop trying to fit your work into a formula and actually claim your lane, it all shifts.

Clients find you. Pricing gets easier.

And the noise? It fades.

2. Systems: Shift from ‘Scattered’ to ‘Supported’

Most women who work with me are holding up their whole business alone. Offers, emails, admin, delivery. It’s a wonder you’re exhausted, overwhelmed and confused!

But systemsm done right aren’t just about getting “more organised.” They’re what let you exhale.

• Automate what you can, simplify what you can’t.

• Build boundaries that give you time back (without the guilt trip).

• Create routines and rituals that fit your life, not someone else’s.

In practice, this means you finally have space to think, create, and breathe again.

You start saying yes to what actually matters, and no to what drains you.

You build a business that supports you not the other way around.

And I am not just talking about spreadsheets and metrics, though we do need those. I am talking about the foundations of your business - your freedom figure, your support network - the scaffolding that going to hold you up. Not just the masculine structures - we need the feminine balance too.

3. Self-Leadership: Shift from ‘Self-Doubt’ to ‘Self-Trust’

Here’s the secret no one talks about:

The fastest way to grow your business is to grow the woman running it.

I might sound like a broken record but self-leadership is the missing piece.

It’s about trusting your own rhythm and making decisions before you feel “ready.”

It’s resilience, clarity, and the ability to back yourself on good days and hard days.

• Get clear on what you want not what’s trending.

• Build confidence by taking action, not waiting for the feeling to arrive.

• Let your story lead, so you’re not just another business, but the business that stands out.

Why the BecomeHER™ Growth Model Works

Because it’s not just a model.

It’s a new way of running your business, rooted in real life, not performance.

It’s bespoke because no two women, or businesses, are the same.

It’s holistic where business and life are woven together here.

It’s proven my clients who work this way move further in a few months than they did in years of “trying harder.” or "figuring it out alone"

When strategy, systems, and self-leadership click into place:

• Your offers feel aligned. Your pricing feels good.

• You attract high-value clients who recognise your expertise.

• You get your time, joy, and energy back without burning out or selling out.

Ready for Growth—Your Way?

The BecomeHER™ Growth Model isn’t just for dreamers. It’s for women at a crossroads, ready to become the business owner and leader they were meant to be.

If you want the step-by-step, the “in the room” exercises, or just to talk about what’s possible for you, drop me a message ([email protected]).

The PDF guide is coming soon.

But start here:

• Where are you overcomplicating what could be simpler?

• Which pillar—strategy, systems, or self-leadership—needs your attention now?

• What becomes possible if you give yourself permission to move forward with clarity and less chaos?

This is business growth for smart women.

Build a business that finally moves you further, faster without burning out.

Suzy Malhotra is a Business Consultant & Growth Partner for ambitious women building impact-driven businesses.

The fastest way to grow your business is to grow the woman running it. Ready to become her?