You Had Me At Hello

The business landscape is loud.
Everyone’s teaching you to create more content, get visible, speak louder.
But if you’re like the women I work with, that’s never been the goal.

You didn’t leave corporate (or begin to think about leaving) because you wanted to post every day.
You’re not here to chase metrics. You’re here to build meaning.

You’re here for a business that feels like you.
A business rooted in what you value, what you’ve lived through, and what you’re ready to offer the world.

But first—you need a way to communicate that.

This is where the Y.E.S. Framework comes in.

The Y.E.S. Framework

This is the framework I use with my clients inside AlignHER and my 1:1 mentorships.
It’s a storytelling tool.
A positioning tool.
A connection tool.

Because you don’t need to shout. You just need to show up with clarity.

✨ Y – You (Start with something real)

Begin with your now.
Not a polished bio or business boast.
Your now moment the truth of where you are, and what you’ve built so far.

Here’s an example:

I’m writing this from my home office with herbal tea, an open window, and a deep sense of alignment.
Five years ago, I was in a very different plac —doing work that looked great on paper, but didn’t feel like mine.
I built my business to change that not just for me, but for other women who are ready to build what’s real.

When you start here, your clients feel you.
They recognise themselves. They lean in.
They stop scrolling.

✨ E – Engage (Show what shifted in you)

This is the turning point.
What you realised. What you chose. What you moved through.
It might be a slow burn or a defining moment but either way, it changed you.

Here’s an example:

I remember the moment I realised I didn’t want to climb anymore.
I’d reached the top of my game but it wasn’t the game I wanted to be playing.
I was done performing. Done proving. I wanted to create. I wanted to guide. I wanted to build something that mattered.

This is where your values begin to take shape for your reader.
It’s not about sharing your deepest pain it’s about offering your deepest truth.

✨ S – Share (What came next + what’s possible for them)

Now you bring them forward.
Share the outcome not as a parade of wins, but as evidence that alignment works.

Here’s an example:

I redesigned everything.
I built a simple, soulful business that gives me space, autonomy, and meaningful client work.
I work with brilliant women, coaches, healers, practitioners, who are doing the same.
Together, we build offers, pricing, positioning and pathways that feel rich, real, and rooted.
Not fast. Not fake. Not follower-based.
Just true.

Then, let them feel what’s possible for them.
Not through hype, but through belonging.

This is about more than messaging.

It’s about alignment.
It’s about building a business that tells the truth.
It’s about designing something sustainable enough to last, but personal enough to matter.

In a world of shiny tactics, this is what cuts through:
Your story. Your structure. Your self-leadership.

When a client hears your real story not the tagline version, but the lived one—that’s when they say YES.
Yes to you. Yes to working with you. Yes to themselves.

✨ Want help crafting your own Y.E.S. story?

At BecomeHER LIVE, we’re doing this in real-time.
Together we’ll refine your story, anchor your authority, and design a business model that’s completely aligned.
It’s one day. In person. Rooted in the truth of what’s working now for women like you, who are building their next chapter from clarity, not chaos.

If you’re ready to design what’s next let’s do it together.
Here are all the details https://www.suzymalhotra.co.uk/becomeherlive

With love and grounded belief in what you’re building,
Suzy