Life Coaching for Smart Women at a Crossroads

About Suzy and her

Mission for you to

Business & Mindset Coach for

Creative Female Entrepreneurs

Helping you grow an incredible business by

growing the amazing women running it.

Welcome to Become HER Coaching

WHERE I SPECIALISE IN EMPOWERING CREATIVE

FEMALE BUSINESS OWNERS AND LEADERS

To embrace their individuality as a source of confidence and achieve the heights they dream of, without compromising or sacrificing their health, relationships and private lives.

ARE YOU READY TO BECOME HER? LET'S GET STARTED

I'm a passionate advocate for women's

empowerment, growth, self care and individuality.


With a blend of personal experiences, coaching strategies and methodologies, and powerful tools, I help women turn their visions into reality.


I find immense joy in sharing the invaluable lessons I've learned throughout my journey leading a successful exhibition design agency for more than 25 years.

My coaching style is a fusion of creativity, strategy, and unwavering support, using a combination of CBT, NLP and EFT modalities and I use a unique psychometric assessment for resilience & wellbeing at work (Wraw).

I believe that within each of us lies the strength to tackle life's challenges and that we don't need to "have it all"; we just deserve to have what we truly desire.

Are you ready to Become HER, an entrepreneur who embodies authenticity, innovation and impact?

BECOME HER

BECOME HER


When you work through my signature programme you embark on a life changing journey of transformation as we get laser focus on your Vision, Mindset, Strategy, Power, and Balance. Together, we tackle common challenges such as confidence, clarity, imposter syndrome, procrastination, decision-making, work/life balance, money mindset and the pursuit of growth and visibility. You will discover the three key invisible barriers to your success and how to break through them.

Become HER is a journey where you collect and collate all your wisdom, experience and knowledge, embrace your unique individuality and let it be the source of your confidence so you are unstoppable in your beliefs and what you can achieve.


When you work through my signature programme you embark on a life changing journey of transformation: Vision, Mindset, Strategy, Power, and Balance. Together, we tackle common challenges such as confidence, clarity, imposter syndrome, procrastination, decision-making, and the pursuit of growth and visibility. You will discover the three key invisible barriers to your success and how to break through them.

Become HER is a journey where you collect and collate all your wisdom, experience and knowledge, embrace your unique individuality and let it be the source of your confidence so you are unstoppable in your beliefs and what you can achieve.

MY MISSION

MY MISSION


To create a tribe—a community where women feel seen, heard, visible, and supported for their uniqueness, passions, and individuality. I'm dedicated to providing a space where women business owners can find a sense of belonging while stepping away from societal expectations and to use my gifts of experience, learning and belief to amplify the self-worth and net-worth of my clients.


To create a tribe, a community where women feel seen, heard, visible, and supported for their uniqueness, passions, and individuality. I'm dedicated to providing a space where women business owners can find a sense of belonging while stepping away from societal expectations and to use my gifts of experience, learning and belief to amplify the self-worth and net-worth of my clients.

BELIEVE | CREATE | BECOME

1:1 Coaching
Become HER Membership
VIP Mindset & Strategy Days
Group Programmes
Workshops
Retreats

Discover the secrets to successfully navigating the transition from your corporate role to running your own business

Free Masterclass

Welcome to

The Aligned Entrepreneur Blog

Welcome to

The Aligned Entrepreneur Blog

Sharing thoughts, inspiration, research and just stuff I like to write about to help

you become an amazing Aligned Entrepreneur

Read the Latest:

Marketing for Business

The Myth of Consistency in Marketing

March 06, 20252 min read

The Myth of Consistency in Marketing

There’s a piece of advice that’s been floating around business circles forever.

"You just need to be consistent."

Post every day. Show up more. Keep going.

But here’s the problem.

Consistency, by itself, doesn’t mean anything.

You can be consistently doing the wrong things and still get nowhere.

You can post every single day and still feel like you’re shouting into the void.

You can keep showing up but if the message isn’t landing? It won’t make a difference.

Business Coach

What Actually Matters More Than Consistency

If you want marketing to work for you, it’s not about:

🚫 Posting for the sake of posting.
🚫 Churning out content just to “stay visible.”
🚫 Keeping up with every new trend.

It’s about:

✅ Saying something that actually connects with the right people.
✅ Creating content that moves people to take action.
✅ Being clear on why you’re showing up so every piece of content has impact.

Because marketing isn’t about how often you post.

It’s about whether or not people feel something when they read it.


The Difference Between Visibility and Impact

There are people online who are visible all the time—but they never get clients.

Why?

Because visibility without depth is just noise.

What actually moves people?

💡 When you share something they deeply relate to.
💡 When you show them a new way of thinking.
💡 When they feel, just by reading your words, that you’re the right person to help them.

That’s what makes marketing work.

Not showing up more.
Showing up better.


Where This Leaves You

If you’ve been putting in the effort and thinking:

💭 I’m showing up, but nothing’s happening.
💭 I feel like I’m doing all the things, but I’m still not seeing results.
💭 I don’t want to post just for the sake of posting.

Then here’s your permission slip to stop focusing on consistency for consistency’s sake.

Because the truth?

One deeply impactful post is more valuable than 100 forgettable ones.

And the moment you shift from chasing visibility to creating impact marketing stops feeling like a chore.

It starts feeling like something that actually works.

Want to discuss an aligned marketing strategy that works for book. Book a call and let's see how we can make your life easier and still attract your ideal clients https://calendly.com/suzymalhotra/coffee-and-a-chat

blog author image

Suzy Malhotra

Suzy Malhotra is a business mentor, strategist, and speaker, dedicated to helping women entrepreneurs in the wellness industry build thriving, sustainable businesses. With a background in agency leadership, sales, and marketing combined with her expertise as a holistic life coach Suzy empowers wellness professionals, coaches, and practitioners to turn their expertise into profitable, fulfilling businesses. Through her ALIGN Framework, she blends strategy with alignment, business growth with personal transformation, and ambition with ease. Her approach ensures that women create businesses that feel as good as the impact they make without burnout, overwhelm, or sacrificing their values. Suzy’s mission is to help women redefine success on their own terms, step into their leadership, and create financial freedom through work they love.

Back to Blog
Marketing for Business

The Myth of Consistency in Marketing

March 06, 20252 min read

The Myth of Consistency in Marketing

There’s a piece of advice that’s been floating around business circles forever.

"You just need to be consistent."

Post every day. Show up more. Keep going.

But here’s the problem.

Consistency, by itself, doesn’t mean anything.

You can be consistently doing the wrong things and still get nowhere.

You can post every single day and still feel like you’re shouting into the void.

You can keep showing up but if the message isn’t landing? It won’t make a difference.

Business Coach

What Actually Matters More Than Consistency

If you want marketing to work for you, it’s not about:

🚫 Posting for the sake of posting.
🚫 Churning out content just to “stay visible.”
🚫 Keeping up with every new trend.

It’s about:

✅ Saying something that actually connects with the right people.
✅ Creating content that moves people to take action.
✅ Being clear on why you’re showing up so every piece of content has impact.

Because marketing isn’t about how often you post.

It’s about whether or not people feel something when they read it.


The Difference Between Visibility and Impact

There are people online who are visible all the time—but they never get clients.

Why?

Because visibility without depth is just noise.

What actually moves people?

💡 When you share something they deeply relate to.
💡 When you show them a new way of thinking.
💡 When they feel, just by reading your words, that you’re the right person to help them.

That’s what makes marketing work.

Not showing up more.
Showing up better.


Where This Leaves You

If you’ve been putting in the effort and thinking:

💭 I’m showing up, but nothing’s happening.
💭 I feel like I’m doing all the things, but I’m still not seeing results.
💭 I don’t want to post just for the sake of posting.

Then here’s your permission slip to stop focusing on consistency for consistency’s sake.

Because the truth?

One deeply impactful post is more valuable than 100 forgettable ones.

And the moment you shift from chasing visibility to creating impact marketing stops feeling like a chore.

It starts feeling like something that actually works.

Want to discuss an aligned marketing strategy that works for book. Book a call and let's see how we can make your life easier and still attract your ideal clients https://calendly.com/suzymalhotra/coffee-and-a-chat

blog author image

Suzy Malhotra

Suzy Malhotra is a business mentor, strategist, and speaker, dedicated to helping women entrepreneurs in the wellness industry build thriving, sustainable businesses. With a background in agency leadership, sales, and marketing combined with her expertise as a holistic life coach Suzy empowers wellness professionals, coaches, and practitioners to turn their expertise into profitable, fulfilling businesses. Through her ALIGN Framework, she blends strategy with alignment, business growth with personal transformation, and ambition with ease. Her approach ensures that women create businesses that feel as good as the impact they make without burnout, overwhelm, or sacrificing their values. Suzy’s mission is to help women redefine success on their own terms, step into their leadership, and create financial freedom through work they love.

Back to Blog

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