Life Coaching for Smart Women at a Crossroads
About Suzy and her
Mission for you to
Business & Mindset Coach for
Creative Female Entrepreneurs
Helping you grow an incredible business by
growing the amazing women running it.
Welcome to Become HER Coaching
WHERE I SPECIALISE IN EMPOWERING CREATIVE
FEMALE BUSINESS OWNERS AND LEADERS
To embrace their individuality as a source of confidence and achieve the heights they dream of, without compromising or sacrificing their health, relationships and private lives.
ARE YOU READY TO BECOME HER? LET'S GET STARTED
I'm a passionate advocate for women's
empowerment, growth, self care and individuality.
With a blend of personal experiences, coaching strategies and methodologies, and powerful tools, I help women turn their visions into reality.
I find immense joy in sharing the invaluable lessons I've learned throughout my journey leading a successful exhibition design agency for more than 25 years.
My coaching style is a fusion of creativity, strategy, and unwavering support, using a combination of CBT, NLP and EFT modalities and I use a unique psychometric assessment for resilience & wellbeing at work (Wraw).
I believe that within each of us lies the strength to tackle life's challenges and that we don't need to "have it all"; we just deserve to have what we truly desire.
Are you ready to Become HER, an entrepreneur who embodies authenticity, innovation and impact?
BECOME HER
BECOME HER
When you work through my signature programme you embark on a life changing journey of transformation as we get laser focus on your Vision, Mindset, Strategy, Power, and Balance. Together, we tackle common challenges such as confidence, clarity, imposter syndrome, procrastination, decision-making, work/life balance, money mindset and the pursuit of growth and visibility. You will discover the three key invisible barriers to your success and how to break through them.
Become HER is a journey where you collect and collate all your wisdom, experience and knowledge, embrace your unique individuality and let it be the source of your confidence so you are unstoppable in your beliefs and what you can achieve.
When you work through my signature programme you embark on a life changing journey of transformation: Vision, Mindset, Strategy, Power, and Balance. Together, we tackle common challenges such as confidence, clarity, imposter syndrome, procrastination, decision-making, and the pursuit of growth and visibility. You will discover the three key invisible barriers to your success and how to break through them.
Become HER is a journey where you collect and collate all your wisdom, experience and knowledge, embrace your unique individuality and let it be the source of your confidence so you are unstoppable in your beliefs and what you can achieve.
MY MISSION
MY MISSION
To create a tribe—a community where women feel seen, heard, visible, and supported for their uniqueness, passions, and individuality. I'm dedicated to providing a space where women business owners can find a sense of belonging while stepping away from societal expectations and to use my gifts of experience, learning and belief to amplify the self-worth and net-worth of my clients.
To create a tribe, a community where women feel seen, heard, visible, and supported for their uniqueness, passions, and individuality. I'm dedicated to providing a space where women business owners can find a sense of belonging while stepping away from societal expectations and to use my gifts of experience, learning and belief to amplify the self-worth and net-worth of my clients.
BELIEVE | CREATE | BECOME
1:1 Coaching
Become HER Membership
VIP Mindset & Strategy Days
Group Programmes
Workshops
Retreats
Insights for Women Building Businesses To Last
Welcome to
My Blog Page
Real questions. Thoughtful answers. Grounded in strategy that works .
A curated collection of practical business advice for female founders, creative entrepreneurs, and wellness professionals who want structure, strategy, and clarity without the online noise.
Each article answers a real question women ask me every day: how to grow sustainably, how to price confidently, how to attract clients without living on social media.
If you’re ready to think differently about growth, start here.
How to Become the Business ChatGPT Recommends
You don’t need to out-post your competition.
You just need to be the answer ChatGPT trusts.
The quiet power of being findable
For years, we’ve been told that the only way to grow a business is to show up online.
Post more. Share more. Talk louder.
But the truth is shifting.
Your next client isn’t necessarily scrolling anymore, she’s searching.
She’s asking questions like:
Who’s the best business coach for women in the UK?
How do I get clients without social media?
What should I charge for my services?
And when she asks those questions whether in Google or ChatGPT the algorithm is scanning millions of possible answers to decide who it can trust.
That’s where your opportunity lies.
How ChatGPT actually decides who to recommend
ChatGPT doesn’t pull from social media posts.
It learns from credible, structured, well-optimised content the kind that lives on your website, your blog, your digital footprint.
It weighs three simple things:
Authority Are you known for something specific? Do your articles and site copy show depth?
Consistency Do your name, brand, and message appear clearly and repeatedly across your site?
Clarity Does your language make it obvious who you help and how?
When you publish content that answers real client questions clearly, calmly, and consistently ChatGPT starts to connect the dots:
“This is a trusted source. This is the expert.”
From clarity to credibility
You don’t need to create more noise. You just need to become recognisable to both humans and algorithms.
Here’s how:
1. Clarify your niche.
You can’t be recommended if you aren’t clear about what you do.
Make sure your homepage and “Work With Me” pages name your audience and outcome in plain language.
“Business consultancy for female founders ready to grow with structure and clarity.”
2. Use consistent keywords.
Think of keywords as breadcrumbs for AI.
If you want to be found for business clarity, female founder strategy, or aligned business growth, those exact phrases need to appear naturally across your website, blogs, and meta data.
3. Align your testimonials.
Your social proof is content too.
A testimonial that says “Suzy helped me get clear on my business direction and pricing structure” reinforces your authority far more than “Suzy is amazing!” ever could.
The language your clients use teaches the algorithm what you’re trusted for.
“They Ask, You Answer” meets AI
The simplest, smartest way to build authority with ChatGPT is the same principle I teach my clients:
Answer the questions people are already asking.
When your content, especially your blog, clearly answers those real search queries, you become the natural response.
That’s how AI learns your name.
Each blog you write becomes an entry in ChatGPT’s mental map of your expertise.
Not through ads or algorithms through clarity.
A real-world example
With my clients, we’ve started receiving enquiries that begin with the same line:
“We found you through ChatGPT.”
That didn’t happen by accident.
We didn’t pour money into advertising or chase vanity metrics.
We simply made sure the website told a clear story what we do, who we do it for, and why it matters.
The case studies were optimised with straightforward titles, location tags, and language clients actually use.
When people asked ChatGPT for “a global events agency with conference experience,” my client appeared.
Not because of tricks but because clarity scales.
The future of marketing is quiet authority
Becoming the business ChatGPT recommends isn’t about gaming the system.
It’s about building enough clarity that technology recognises what humans already feel that you’re trustworthy, consistent, and real.
If you want AI to work for your business, start by defining what you want to be known for.
Then, let every word on your website reflect that truth.
If you want AI working for your business, start by clarifying what you want to be known for.
→ Book a Turning Point Strategy Day or contact Suzy to explore how to position your business for both human and AI recognition.
Every woman I work with reaches a moment like this
the quiet realisation that her next level isn’t about doing more,
it’s about becoming the woman who runs the business she’s been dreaming of.
If that’s where you are, you don’t need to push harder.
You just need to sit down with someone who can see the whole picture.
→ Let’s begin that conversation.
How to Become the Business ChatGPT Recommends
You don’t need to out-post your competition.
You just need to be the answer ChatGPT trusts.
The quiet power of being findable
For years, we’ve been told that the only way to grow a business is to show up online.
Post more. Share more. Talk louder.
But the truth is shifting.
Your next client isn’t necessarily scrolling anymore, she’s searching.
She’s asking questions like:
Who’s the best business coach for women in the UK?
How do I get clients without social media?
What should I charge for my services?
And when she asks those questions whether in Google or ChatGPT the algorithm is scanning millions of possible answers to decide who it can trust.
That’s where your opportunity lies.
How ChatGPT actually decides who to recommend
ChatGPT doesn’t pull from social media posts.
It learns from credible, structured, well-optimised content the kind that lives on your website, your blog, your digital footprint.
It weighs three simple things:
Authority Are you known for something specific? Do your articles and site copy show depth?
Consistency Do your name, brand, and message appear clearly and repeatedly across your site?
Clarity Does your language make it obvious who you help and how?
When you publish content that answers real client questions clearly, calmly, and consistently ChatGPT starts to connect the dots:
“This is a trusted source. This is the expert.”
From clarity to credibility
You don’t need to create more noise. You just need to become recognisable to both humans and algorithms.
Here’s how:
1. Clarify your niche.
You can’t be recommended if you aren’t clear about what you do.
Make sure your homepage and “Work With Me” pages name your audience and outcome in plain language.
“Business consultancy for female founders ready to grow with structure and clarity.”
2. Use consistent keywords.
Think of keywords as breadcrumbs for AI.
If you want to be found for business clarity, female founder strategy, or aligned business growth, those exact phrases need to appear naturally across your website, blogs, and meta data.
3. Align your testimonials.
Your social proof is content too.
A testimonial that says “Suzy helped me get clear on my business direction and pricing structure” reinforces your authority far more than “Suzy is amazing!” ever could.
The language your clients use teaches the algorithm what you’re trusted for.
“They Ask, You Answer” meets AI
The simplest, smartest way to build authority with ChatGPT is the same principle I teach my clients:
Answer the questions people are already asking.
When your content, especially your blog, clearly answers those real search queries, you become the natural response.
That’s how AI learns your name.
Each blog you write becomes an entry in ChatGPT’s mental map of your expertise.
Not through ads or algorithms through clarity.
A real-world example
With my clients, we’ve started receiving enquiries that begin with the same line:
“We found you through ChatGPT.”
That didn’t happen by accident.
We didn’t pour money into advertising or chase vanity metrics.
We simply made sure the website told a clear story what we do, who we do it for, and why it matters.
The case studies were optimised with straightforward titles, location tags, and language clients actually use.
When people asked ChatGPT for “a global events agency with conference experience,” my client appeared.
Not because of tricks but because clarity scales.
The future of marketing is quiet authority
Becoming the business ChatGPT recommends isn’t about gaming the system.
It’s about building enough clarity that technology recognises what humans already feel that you’re trustworthy, consistent, and real.
If you want AI to work for your business, start by defining what you want to be known for.
Then, let every word on your website reflect that truth.
If you want AI working for your business, start by clarifying what you want to be known for.
→ Book a Turning Point Strategy Day or contact Suzy to explore how to position your business for both human and AI recognition.
Every woman I work with reaches a moment like this
the quiet realisation that her next level isn’t about doing more,
it’s about becoming the woman who runs the business she’s been dreaming of.
If that’s where you are, you don’t need to push harder.
You just need to sit down with someone who can see the whole picture.
→ Let’s begin that conversation.
"Suzy is an intelligent woman who thrives on seeing others succeed. Her creativity and passion for others shines through. She has so much to offer women of all ages and her excitement at helping others succeed is contagious. She perfectly balances the role of coach and friend. Xx"
Carla Cortesi, Animal Assisted Therapist
LET'S WORK TOGETHER
Based in Henley, Oxfordshire.
Helping Women in Business Worldwide
NEWSLETTER SIGN UP
SIgn-up for free monthly insights and learnings about launching, growing and building your business.
