It’s one of the most common questions I’m asked:

“How do I know when to raise my prices?”

And it’s almost always followed by a pause.
Because this isn’t just about numbers it’s about permission.

You’ve evolved. Your work is stronger. Your results are deeper.
But your prices might still belong to the earlier version of you who was just finding her feet.

So let’s talk about the right time practically and energetically to make the change.

1️⃣ When demand is higher than your capacity

If new enquiries are coming in and you’re having to turn people away, that’s your signal.
A full diary isn’t a badge of honour; it’s a capacity issue in disguise.

When you’re consistently booked, you have proof of market demand and that gives you leverage.
Raising your rates isn’t about greed. It’s about sustainability.

You’re creating breathing room so your clients continue to get your best work.

2️⃣ When your results have outgrown your prices

If your clients are seeing stronger outcomes faster, more effectively, or with higher ROI your pricing should reflect that transformation.

Think of it as price realignment, not an increase.
Your rates are simply catching up with your current level of expertise.

If someone’s hiring you for your experience and strategy, not your hours, your rates should reflect that shift from delivery to impact.

3️⃣ When your business model evolves

Every new phase of your business asks for new structure and pricing is part of that structure.
If you’ve refined your offers, reduced your capacity, or introduced more value through systems or personalisation, your old pricing no longer fits the model.

A well-designed business has pricing that feels calm and correct, not anxious or apologetic.

4️⃣ When your energy feels off balance

You know the feeling: you’re doing the work, but something feels slightly resentful or heavy.
That’s not attitude that’s data.

Resentment is the emotional clue that a boundary has expired.
Often, the fix isn’t less work; it’s fairer value exchange.

When your pricing aligns with your energy, delivery becomes lighter again.

5️⃣ When you can confidently explain your value

If you can clearly articulate what a client gets, why it matters, and what changes because of it you’re ready.
The right time to raise your rates is the moment you can communicate your worth without defensiveness.

Confidence doesn’t come from the new number it comes from clarity behind it.

How to raise your rates with grace and integrity

• Give notice. Let current clients know in advance, and reward loyalty with continuity.

• Update publicly. Don’t hide your new prices; they reinforce your positioning.

• Simplify your offer suite. Make sure your pricing structure feels coherent and clean.

• Stand still after the rise. No backpedalling. Give your audience time to catch up.

Pricing integrity means being at peace with both “yes” and “no.”

Real-world reflection

One of my clients, delayed raising her rates for two years.
She’d improved her service, gained visibility, and was fully booked but her pricing still reflected her early days.

When we recalibrated her structure and pricing, she lost one client and gained two ideal ones within a month.
Same energy. Better boundaries. Healthier business.

The right time to raise your rates isn’t when you feel ready.
It’s when you’ve built the structure, clarity, and evidence to support the change.

Money follows meaning and meaning follows maturity.
If your work has evolved, your pricing deserves to come with you.

If you’re ready to restructure your pricing or business model, let's talk.
→ Book a Turning Point Strategy Day or contact Suz to design a pricing structure that supports your next chapter.