Selling Doesn’t Have to Feel Like Selling

There’s something I hear all the time from women in business:

"I’m not good at sales."
"I don’t want to be pushy."
"I love what I do, but I hate selling it."

And I get it.

Because for so long, we’ve been taught that selling means convincing.
Convincing people to buy. Convincing them to see our value. Convincing them to say yes.

But what if selling wasn’t about convincing at all?

What if it was simply making it easy for the right people to buy?

Why Sales Feels So Hard (And What No One Tells You)

If selling feels difficult, it’s usually because:

📌 You feel like you have to prove yourself before people will buy.
📌 You’re not sure what to say when someone asks, “So what do you do?”
📌 You don’t have a process that guides people naturally to a yes.

So instead of sales feeling clear and natural—it feels like an uphill battle.

But here’s what I want you to know.

Sales is just communication.
It’s not about pressure—it’s about clarity.

And when you get that right? Selling stops feeling awkward and starts feeling effortless.

What Selling Actually Is

Forget every sales script and tactic you’ve ever been told.

Here’s what selling really comes down to:

💡 Do people understand what you do? If they’re confused, they won’t buy.
💡 Do they see how it solves a real problem for them? If not, they’ll scroll past.
💡 Do they feel like they’re in the right place? If so, they’ll lean in.

Because selling isn’t about trying to get people to say yes.

It’s about removing everything that makes them hesitate.

That's it.

What Happens When You Sell This Way

When you make sales clear and natural:

✨ The right clients come to you—not the ones you have to chase.
✨ You stop second-guessing yourself every time you talk about your work.
✨ Selling stops feeling like something you “have to do” and becomes part of how you serve.

The best part?

People won’t just buy from you once.
They’ll buy from you again and again.

Because the moment you stop trying to “sell” and start leading people to the right decision for them—everything changes.

Where This Leaves You

If you’ve ever thought:

💭 I hate selling
💭 I wish people would just see the value and say yes
💭 I don’t want to be that person online constantly pushing my offers

Then maybe it’s time to look at selling differently.

Because selling isn’t about pushing.
It’s about positioning yourself so the right people say yes—naturally.

And once you get that?

Selling stops feeling like something you have to do.

It becomes something you’re simply really good at.

Head over to my Business Toolkit for me FREE Guide - Sell Less Serve More

https://www.suzymalhotra.co.uk/your-business-toolkit-free-resources