Life Coaching for Smart Women at a Crossroads
About Suzy and her
Mission for you to
Business & Mindset Coach for
Creative Female Entrepreneurs
Helping you grow an incredible business by
growing the amazing women running it.
Welcome to Become HER Coaching
WHERE I SPECIALISE IN EMPOWERING CREATIVE
FEMALE BUSINESS OWNERS AND LEADERS
To embrace their individuality as a source of confidence and achieve the heights they dream of, without compromising or sacrificing their health, relationships and private lives.
ARE YOU READY TO BECOME HER? LET'S GET STARTED
I'm a passionate advocate for women's
empowerment, growth, self care and individuality.
With a blend of personal experiences, coaching strategies and methodologies, and powerful tools, I help women turn their visions into reality.
I find immense joy in sharing the invaluable lessons I've learned throughout my journey leading a successful exhibition design agency for more than 25 years.
My coaching style is a fusion of creativity, strategy, and unwavering support, using a combination of CBT, NLP and EFT modalities and I use a unique psychometric assessment for resilience & wellbeing at work (Wraw).
I believe that within each of us lies the strength to tackle life's challenges and that we don't need to "have it all"; we just deserve to have what we truly desire.
Are you ready to Become HER, an entrepreneur who embodies authenticity, innovation and impact?
BECOME HER
BECOME HER
When you work through my signature programme you embark on a life changing journey of transformation as we get laser focus on your Vision, Mindset, Strategy, Power, and Balance. Together, we tackle common challenges such as confidence, clarity, imposter syndrome, procrastination, decision-making, work/life balance, money mindset and the pursuit of growth and visibility. You will discover the three key invisible barriers to your success and how to break through them.
Become HER is a journey where you collect and collate all your wisdom, experience and knowledge, embrace your unique individuality and let it be the source of your confidence so you are unstoppable in your beliefs and what you can achieve.
When you work through my signature programme you embark on a life changing journey of transformation: Vision, Mindset, Strategy, Power, and Balance. Together, we tackle common challenges such as confidence, clarity, imposter syndrome, procrastination, decision-making, and the pursuit of growth and visibility. You will discover the three key invisible barriers to your success and how to break through them.
Become HER is a journey where you collect and collate all your wisdom, experience and knowledge, embrace your unique individuality and let it be the source of your confidence so you are unstoppable in your beliefs and what you can achieve.
MY MISSION
MY MISSION
To create a tribe—a community where women feel seen, heard, visible, and supported for their uniqueness, passions, and individuality. I'm dedicated to providing a space where women business owners can find a sense of belonging while stepping away from societal expectations and to use my gifts of experience, learning and belief to amplify the self-worth and net-worth of my clients.
To create a tribe, a community where women feel seen, heard, visible, and supported for their uniqueness, passions, and individuality. I'm dedicated to providing a space where women business owners can find a sense of belonging while stepping away from societal expectations and to use my gifts of experience, learning and belief to amplify the self-worth and net-worth of my clients.
BELIEVE | CREATE | BECOME
1:1 Coaching
Become HER Membership
VIP Mindset & Strategy Days
Group Programmes
Workshops
Retreats
The Smarter Way to Think About Your Business
Welcome to
My Blog Page
A collection of straight-talking pieces for women running real businesses.
Practical thinking. Useful perspective.
These articles come from the conversations that happen every week around pricing, clients, delivery models, time, and the role we play inside our own business.
If you are looking for a smarter way to run your business, you'll enoy these.
No blogs found
Why Has My Best Person Lost Their Confidence Since Their Promotion?
When a high performer struggles after promotion, it's rarely a capability problem. It's an identity problem and it needs a different kind of support. ...more
Behavioural Leadership ,Agency Performance & Commercial Clarity Above-the-Line Leadership &Team Resilience & Leadership Dynamics
June 05, 2026•7 min read
Why Does Everything in My Agency Still Come Back to Me?
If your senior team keeps escalating decisions to you, the problem isn't their capability. It's a pattern you've built and one you can change. ...more
Agency Performance & Commercial Clarity ,Above-the-Line Leadership
May 14, 2026•5 min read
What Happens to a Leadership Layer When a Creative Agency Grows Too Fast?
Rapid growth does not create leadership problems in creative agencies. It reveals them. Here is what happens to the leadership layer when growth outpaces the infrastructure beneath it ...more
Above-the-Line Leadership
April 29, 2026•7 min read
Founder Burnout in a Creative Agency Is a Structural Problem, Not a Personal One
If you are burning out as an MD or founder of a creative agency, the cause is almost never personal. It is structural. But underneath the structure is something even more important. ...more
Above-the-Line Leadership
April 24, 2026•7 min read
Why Promoting Your Best Person Without Preparing Them Is the Most Expensive Leadership Mistake in Agency Life
Most creative agencies promote their strongest performers into leadership roles and then leave them to figure it out. Here is what that actually costs, and why it is a structural problem not a people ... ...more
Above-the-Line Leadership
April 17, 2026•6 min read
Why Your Team Won't Step Up (And What Your Leadership Has to Do With It)
If your senior team keeps bringing problems to your desk, the instinct is to blame them. The uncomfortable truth is that the system creating their dependency was probably built by you. ...more
Behavioural Leadership ,Agency Performance & Commercial Clarity Above-the-Line Leadership &Team Resilience & Leadership Dynamics
March 30, 2026•5 min read
"Suzy is an intelligent woman who thrives on seeing others succeed. Her creativity and passion for others shines through. She has so much to offer women of all ages and her excitement at helping others succeed is contagious. She perfectly balances the role of coach and friend. Xx"
Carla Cortesi, Animal Assisted Therapist
LET'S WORK TOGETHER
Based in Henley, Oxfordshire.
Helping Women in Business Worldwide
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