Life Coaching for Smart Women at a Crossroads

About Suzy and her

Mission for you to

Business & Mindset Coach for

Creative Female Entrepreneurs

Helping you grow an incredible business by

growing the amazing women running it.

Welcome to Become HER Coaching

WHERE I SPECIALISE IN EMPOWERING CREATIVE

FEMALE BUSINESS OWNERS AND LEADERS

To embrace their individuality as a source of confidence and achieve the heights they dream of, without compromising or sacrificing their health, relationships and private lives.

ARE YOU READY TO BECOME HER? LET'S GET STARTED

I'm a passionate advocate for women's

empowerment, growth, self care and individuality.


With a blend of personal experiences, coaching strategies and methodologies, and powerful tools, I help women turn their visions into reality.


I find immense joy in sharing the invaluable lessons I've learned throughout my journey leading a successful exhibition design agency for more than 25 years.

My coaching style is a fusion of creativity, strategy, and unwavering support, using a combination of CBT, NLP and EFT modalities and I use a unique psychometric assessment for resilience & wellbeing at work (Wraw).

I believe that within each of us lies the strength to tackle life's challenges and that we don't need to "have it all"; we just deserve to have what we truly desire.

Are you ready to Become HER, an entrepreneur who embodies authenticity, innovation and impact?

BECOME HER

BECOME HER


When you work through my signature programme you embark on a life changing journey of transformation as we get laser focus on your Vision, Mindset, Strategy, Power, and Balance. Together, we tackle common challenges such as confidence, clarity, imposter syndrome, procrastination, decision-making, work/life balance, money mindset and the pursuit of growth and visibility. You will discover the three key invisible barriers to your success and how to break through them.

Become HER is a journey where you collect and collate all your wisdom, experience and knowledge, embrace your unique individuality and let it be the source of your confidence so you are unstoppable in your beliefs and what you can achieve.


When you work through my signature programme you embark on a life changing journey of transformation: Vision, Mindset, Strategy, Power, and Balance. Together, we tackle common challenges such as confidence, clarity, imposter syndrome, procrastination, decision-making, and the pursuit of growth and visibility. You will discover the three key invisible barriers to your success and how to break through them.

Become HER is a journey where you collect and collate all your wisdom, experience and knowledge, embrace your unique individuality and let it be the source of your confidence so you are unstoppable in your beliefs and what you can achieve.

MY MISSION

MY MISSION


To create a tribe—a community where women feel seen, heard, visible, and supported for their uniqueness, passions, and individuality. I'm dedicated to providing a space where women business owners can find a sense of belonging while stepping away from societal expectations and to use my gifts of experience, learning and belief to amplify the self-worth and net-worth of my clients.


To create a tribe, a community where women feel seen, heard, visible, and supported for their uniqueness, passions, and individuality. I'm dedicated to providing a space where women business owners can find a sense of belonging while stepping away from societal expectations and to use my gifts of experience, learning and belief to amplify the self-worth and net-worth of my clients.

BELIEVE | CREATE | BECOME

1:1 Coaching
Become HER Membership
VIP Mindset & Strategy Days
Group Programmes
Workshops
Retreats

The Smarter Way to Think About Your Business

Welcome to

My Blog Page

A collection of straight-talking pieces for women running real businesses.
Practical thinking. Useful perspective.

These articles come from the conversations that happen every week around pricing, clients, delivery models, time, and the role we play inside our own business.

If you are looking for a smarter way to run your business, you'll enoy these.

Above-the-line leadership graphic illustrating resilience in creative agencies

What does real Resilience look like in a Creative Agency?

December 09, 20255 min read

RESILIENCE ABOVE THE LINE

The Leadership Skill Agencies Are Desperate For (But Aren’t Building)

For years, resilience has been packaged as grit.
Bounce-back-ability.
The heroic capacity to “push through.”

And inside agencies where pressure is basically the weather system that message has shaped leaders who can endure almost anything.

Calm in a crisis.
Dependable.
Reliable.
The one who quietly absorbs the difficult client, the impossible timeline, the job that should have been done yesterday.

But here’s the truth most agencies haven’t wanted to say out loud:

That isn’t resilience.
It’s survival.

And survival keeps leaders operating below the line.

Below-the-line leadership gets work done.
Above-the-line leadership moves the business forward.

Real resilience, the kind that stabilises cultures, protects margin, and strengthens delivery is something different entirely.

It’s behavioural.
It’s commercial.
It’s strategic.

And it changes everything.

Resilience as a Leadership Behaviour, Not a Hardiness Test

One of the most consistent findings in stress psychology is that resilience has far less to do with “toughness” than with emotional regulation. The ability to stay steady enough to choose a response, rather than being driven by a reaction.

Agencies, however, haven’t built their leadership layers around this understanding.

They’ve rewarded speed.
Endurance.
Availability.
Heroic effort under pressure.

So leaders learned to cope, not to rise.

What you’re about to read reframes resilience as a leadership design principle, not an individual personality trait.

What Resilient Leaders Actually Do

(Hint: it’s not “soldier on.”)

1. They stay composed in complexity

Not detached.
Not numb.
Composed.

A resilient leader holds their emotional centre while everyone else feels the squeeze.
They regulate first, respond second which means the team takes its cues from clarity, not panic.

In behavioural terms, they widen the frame while others narrow it.
That is what creates the anchor effect inside a room.

2. They protect their role through boundaries

Below the line, boundaries feel personal.
Above the line, boundaries are operational infrastructure.

A resilient leader knows:

“What belongs to me, and what doesn’t?”
“What needs to stay at my altitude?”
“What do I decline so the business doesn’t pay the price later?”

This isn’t ego.
It’s commercial clarity.

Boundaries are how leaders protect decision-making capacity — and without that, performance collapses.

3. They make sharp, timely decisions

Decision quality is one of the strongest predictors of performance.
And here’s the nuance:

Resilience shows up as decisiveness, not endurance.

A resilient leader can say:

  • Clear yes.

  • Clear no.

  • Clear next step.

No spiralling.
No emotional leakage.
No “I’ll just do it myself” decisions that drain capacity and distort accountability.

4. They hold the leadership line when pressure rises

Reactive leaders drop into doing.
Resilient leaders rise into direction.

They don’t collapse into firefighting.
They don’t rewrite work.
They don’t rescue to compensate for gaps in the system.

They hold altitude and by holding altitude, they hold the culture.

How to Spot a Leader Whose Resilience Is Fracturing

These patterns show up again and again inside fast-growth creative teams:

1. Over-functioning at the first sign of urgency

This looks like commitment.
It is actually erosion of clarity, of boundaries, of performance.

2. Avoiding difficult conversations

When leaders are depleted, conflict feels threatening.
So standards slip quietly, often without anyone seeing the exact moment it began.

3. Boundaries dissolving under pressure

“Yes” becomes the default.
Guilt becomes the operating system.
The leader becomes the shock absorber.

4. Becoming the emotional thermostat

When one leader carries the emotional state of the team, they stop leading and start absorbing.

5. Slowed decision-making

Overthinking.
Second-guessing.
Confusion disguised as caution.

6. Being pulled below the line

Exactly where their leadership cannot function.

These aren’t resilience issues.
They’re design issues.

Why Resilience Matters Commercially

(This is the part most agencies underestimate.)

Creative agencies run on pace.
And pace without resilience becomes chaos disguised as speed.

When leaders sit above the line, resilience protects:

  • profit margins — fewer reworks, clearer boundaries

  • team morale — less emotional leakage, more stability

  • decision quality — leaders not drowning in detail

  • pipeline discipline — saying yes for the right reasons

  • delivery teams — not inheriting chaos sold upstream

Leadership is the operating system beneath performance.

If the leadership layer is overloaded, inconsistent or boundary-less, the business cannot scale.
Not sustainably.
Not culturally.
Not commercially.

How I Build Resilient Leaders (The Above-the-Line Way)

This is the work I do every week inside agencies combining behavioural insight, emotional regulation training and leadership design:

Regulate → Clarify → Decide

The quickest way to pull a leader above the line.

Build boundary intelligence

Not personal boundaries leadership boundaries.
The type that protect capacity, role and decision-making.

Strengthen emotional steadiness

When leaders hold themselves well, they hold their teams well.

Redesign roles and rhythms

Resilience isn’t personality. It’s structure.
When the system is right, leaders thrive.

Move leaders consistently above the line

So they lead, not carry.
Direct, not rescue.
Decide, not delay.
Shape culture, not absorb it.

A Final Thought

Agencies don’t need tougher leaders.
They need supported leaders.

Leaders who understand how to hold themselves , how to hold the line and how to lead from a place that is calm, clear and commercially grounded.

If your leadership layer feels stretched, overloaded or pulled below its true capacity, I can help.

Message me ABOVE THE LINE and let’s talk about building resilience that actually moves your business forward.

[email protected]

What is Above-the-Line Leadership in a Creative Agency?

Read about it here https://leadershipline.co.uk/post/above-the-line-leadership-creative-agency

resilience in leadership behavioural leadership agency performance above the line leadership team resilience decision making for leaders leadership development for agencies creative agency leadership
blog author image

Suzy Malhotra

Suzy Malhotra is the founder of The Leadership Line, a behavioural leadership consultancy shaped by three decades inside creative and experiential agencies. Her work focuses on building leadership layers that are calm, commercially steady and emotionally intelligent, leaders who drive performance, profit and potential from above the line.

Back to Blog
Above-the-line leadership graphic illustrating resilience in creative agencies

What does real Resilience look like in a Creative Agency?

December 09, 20255 min read

RESILIENCE ABOVE THE LINE

The Leadership Skill Agencies Are Desperate For (But Aren’t Building)

For years, resilience has been packaged as grit.
Bounce-back-ability.
The heroic capacity to “push through.”

And inside agencies where pressure is basically the weather system that message has shaped leaders who can endure almost anything.

Calm in a crisis.
Dependable.
Reliable.
The one who quietly absorbs the difficult client, the impossible timeline, the job that should have been done yesterday.

But here’s the truth most agencies haven’t wanted to say out loud:

That isn’t resilience.
It’s survival.

And survival keeps leaders operating below the line.

Below-the-line leadership gets work done.
Above-the-line leadership moves the business forward.

Real resilience, the kind that stabilises cultures, protects margin, and strengthens delivery is something different entirely.

It’s behavioural.
It’s commercial.
It’s strategic.

And it changes everything.

Resilience as a Leadership Behaviour, Not a Hardiness Test

One of the most consistent findings in stress psychology is that resilience has far less to do with “toughness” than with emotional regulation. The ability to stay steady enough to choose a response, rather than being driven by a reaction.

Agencies, however, haven’t built their leadership layers around this understanding.

They’ve rewarded speed.
Endurance.
Availability.
Heroic effort under pressure.

So leaders learned to cope, not to rise.

What you’re about to read reframes resilience as a leadership design principle, not an individual personality trait.

What Resilient Leaders Actually Do

(Hint: it’s not “soldier on.”)

1. They stay composed in complexity

Not detached.
Not numb.
Composed.

A resilient leader holds their emotional centre while everyone else feels the squeeze.
They regulate first, respond second which means the team takes its cues from clarity, not panic.

In behavioural terms, they widen the frame while others narrow it.
That is what creates the anchor effect inside a room.

2. They protect their role through boundaries

Below the line, boundaries feel personal.
Above the line, boundaries are operational infrastructure.

A resilient leader knows:

“What belongs to me, and what doesn’t?”
“What needs to stay at my altitude?”
“What do I decline so the business doesn’t pay the price later?”

This isn’t ego.
It’s commercial clarity.

Boundaries are how leaders protect decision-making capacity — and without that, performance collapses.

3. They make sharp, timely decisions

Decision quality is one of the strongest predictors of performance.
And here’s the nuance:

Resilience shows up as decisiveness, not endurance.

A resilient leader can say:

  • Clear yes.

  • Clear no.

  • Clear next step.

No spiralling.
No emotional leakage.
No “I’ll just do it myself” decisions that drain capacity and distort accountability.

4. They hold the leadership line when pressure rises

Reactive leaders drop into doing.
Resilient leaders rise into direction.

They don’t collapse into firefighting.
They don’t rewrite work.
They don’t rescue to compensate for gaps in the system.

They hold altitude and by holding altitude, they hold the culture.

How to Spot a Leader Whose Resilience Is Fracturing

These patterns show up again and again inside fast-growth creative teams:

1. Over-functioning at the first sign of urgency

This looks like commitment.
It is actually erosion of clarity, of boundaries, of performance.

2. Avoiding difficult conversations

When leaders are depleted, conflict feels threatening.
So standards slip quietly, often without anyone seeing the exact moment it began.

3. Boundaries dissolving under pressure

“Yes” becomes the default.
Guilt becomes the operating system.
The leader becomes the shock absorber.

4. Becoming the emotional thermostat

When one leader carries the emotional state of the team, they stop leading and start absorbing.

5. Slowed decision-making

Overthinking.
Second-guessing.
Confusion disguised as caution.

6. Being pulled below the line

Exactly where their leadership cannot function.

These aren’t resilience issues.
They’re design issues.

Why Resilience Matters Commercially

(This is the part most agencies underestimate.)

Creative agencies run on pace.
And pace without resilience becomes chaos disguised as speed.

When leaders sit above the line, resilience protects:

  • profit margins — fewer reworks, clearer boundaries

  • team morale — less emotional leakage, more stability

  • decision quality — leaders not drowning in detail

  • pipeline discipline — saying yes for the right reasons

  • delivery teams — not inheriting chaos sold upstream

Leadership is the operating system beneath performance.

If the leadership layer is overloaded, inconsistent or boundary-less, the business cannot scale.
Not sustainably.
Not culturally.
Not commercially.

How I Build Resilient Leaders (The Above-the-Line Way)

This is the work I do every week inside agencies combining behavioural insight, emotional regulation training and leadership design:

Regulate → Clarify → Decide

The quickest way to pull a leader above the line.

Build boundary intelligence

Not personal boundaries leadership boundaries.
The type that protect capacity, role and decision-making.

Strengthen emotional steadiness

When leaders hold themselves well, they hold their teams well.

Redesign roles and rhythms

Resilience isn’t personality. It’s structure.
When the system is right, leaders thrive.

Move leaders consistently above the line

So they lead, not carry.
Direct, not rescue.
Decide, not delay.
Shape culture, not absorb it.

A Final Thought

Agencies don’t need tougher leaders.
They need supported leaders.

Leaders who understand how to hold themselves , how to hold the line and how to lead from a place that is calm, clear and commercially grounded.

If your leadership layer feels stretched, overloaded or pulled below its true capacity, I can help.

Message me ABOVE THE LINE and let’s talk about building resilience that actually moves your business forward.

[email protected]

What is Above-the-Line Leadership in a Creative Agency?

Read about it here https://leadershipline.co.uk/post/above-the-line-leadership-creative-agency

resilience in leadership behavioural leadership agency performance above the line leadership team resilience decision making for leaders leadership development for agencies creative agency leadership
blog author image

Suzy Malhotra

Suzy Malhotra is the founder of The Leadership Line, a behavioural leadership consultancy shaped by three decades inside creative and experiential agencies. Her work focuses on building leadership layers that are calm, commercially steady and emotionally intelligent, leaders who drive performance, profit and potential from above the line.

Back to Blog

"Suzy is an intelligent woman who thrives on seeing others succeed. Her creativity and passion for others shines through. She has so much to offer women of all ages and her excitement at helping others succeed is contagious. She perfectly balances the role of coach and friend. Xx"

Carla Cortesi, Animal Assisted Therapist

Client Testimonial

LET'S WORK TOGETHER

Based in Henley, Oxfordshire.
Helping Women in Business Worldwide

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