Life Coaching for Smart Women at a Crossroads

Creative Female Entrepreneurs



I find immense joy in sharing the invaluable lessons I've learned throughout my journey leading a successful exhibition design agency for more than 25 years.
My coaching style is a fusion of creativity, strategy, and unwavering support, using a combination of CBT, NLP and EFT modalities and I use a unique psychometric assessment for resilience & wellbeing at work (Wraw).
I believe that within each of us lies the strength to tackle life's challenges and that we don't need to "have it all"; we just deserve to have what we truly desire.
Are you ready to Become HER, an entrepreneur who embodies authenticity, innovation and impact?
When you work through my signature programme you embark on a life changing journey of transformation as we get laser focus on your Vision, Mindset, Strategy, Power, and Balance. Together, we tackle common challenges such as confidence, clarity, imposter syndrome, procrastination, decision-making, work/life balance, money mindset and the pursuit of growth and visibility. You will discover the three key invisible barriers to your success and how to break through them.
When you work through my signature programme you embark on a life changing journey of transformation: Vision, Mindset, Strategy, Power, and Balance. Together, we tackle common challenges such as confidence, clarity, imposter syndrome, procrastination, decision-making, and the pursuit of growth and visibility. You will discover the three key invisible barriers to your success and how to break through them.
To create a tribe—a community where women feel seen, heard, visible, and supported for their uniqueness, passions, and individuality. I'm dedicated to providing a space where women business owners can find a sense of belonging while stepping away from societal expectations and to use my gifts of experience, learning and belief to amplify the self-worth and net-worth of my clients.
To create a tribe, a community where women feel seen, heard, visible, and supported for their uniqueness, passions, and individuality. I'm dedicated to providing a space where women business owners can find a sense of belonging while stepping away from societal expectations and to use my gifts of experience, learning and belief to amplify the self-worth and net-worth of my clients.

Welcome to

For years, resilience has been packaged as grit.
Bounce-back-ability.
The heroic capacity to “push through.”
And inside agencies where pressure is basically the weather system that message has shaped leaders who can endure almost anything.
Calm in a crisis.
Dependable.
Reliable.
The one who quietly absorbs the difficult client, the impossible timeline, the job that should have been done yesterday.
But here’s the truth most agencies haven’t wanted to say out loud:
That isn’t resilience.
It’s survival.
And survival keeps leaders operating below the line.
Below-the-line leadership gets work done.
Above-the-line leadership moves the business forward.
Real resilience, the kind that stabilises cultures, protects margin, and strengthens delivery is something different entirely.
It’s behavioural.
It’s commercial.
It’s strategic.
And it changes everything.
One of the most consistent findings in stress psychology is that resilience has far less to do with “toughness” than with emotional regulation. The ability to stay steady enough to choose a response, rather than being driven by a reaction.
Agencies, however, haven’t built their leadership layers around this understanding.
They’ve rewarded speed.
Endurance.
Availability.
Heroic effort under pressure.
So leaders learned to cope, not to rise.
What you’re about to read reframes resilience as a leadership design principle, not an individual personality trait.
(Hint: it’s not “soldier on.”)
Not detached.
Not numb.
Composed.
A resilient leader holds their emotional centre while everyone else feels the squeeze.
They regulate first, respond second which means the team takes its cues from clarity, not panic.
In behavioural terms, they widen the frame while others narrow it.
That is what creates the anchor effect inside a room.
Below the line, boundaries feel personal.
Above the line, boundaries are operational infrastructure.
A resilient leader knows:
“What belongs to me, and what doesn’t?”
“What needs to stay at my altitude?”
“What do I decline so the business doesn’t pay the price later?”
This isn’t ego.
It’s commercial clarity.
Boundaries are how leaders protect decision-making capacity — and without that, performance collapses.
Decision quality is one of the strongest predictors of performance.
And here’s the nuance:
Resilience shows up as decisiveness, not endurance.
A resilient leader can say:
Clear yes.
Clear no.
Clear next step.
No spiralling.
No emotional leakage.
No “I’ll just do it myself” decisions that drain capacity and distort accountability.
Reactive leaders drop into doing.
Resilient leaders rise into direction.
They don’t collapse into firefighting.
They don’t rewrite work.
They don’t rescue to compensate for gaps in the system.
They hold altitude and by holding altitude, they hold the culture.
These patterns show up again and again inside fast-growth creative teams:
This looks like commitment.
It is actually erosion of clarity, of boundaries, of performance.
When leaders are depleted, conflict feels threatening.
So standards slip quietly, often without anyone seeing the exact moment it began.
“Yes” becomes the default.
Guilt becomes the operating system.
The leader becomes the shock absorber.
When one leader carries the emotional state of the team, they stop leading and start absorbing.
Overthinking.
Second-guessing.
Confusion disguised as caution.
Exactly where their leadership cannot function.
These aren’t resilience issues.
They’re design issues.
(This is the part most agencies underestimate.)
Creative agencies run on pace.
And pace without resilience becomes chaos disguised as speed.
When leaders sit above the line, resilience protects:
profit margins — fewer reworks, clearer boundaries
team morale — less emotional leakage, more stability
decision quality — leaders not drowning in detail
pipeline discipline — saying yes for the right reasons
delivery teams — not inheriting chaos sold upstream
Leadership is the operating system beneath performance.
If the leadership layer is overloaded, inconsistent or boundary-less, the business cannot scale.
Not sustainably.
Not culturally.
Not commercially.
How I Build Resilient Leaders (The Above-the-Line Way)
This is the work I do every week inside agencies combining behavioural insight, emotional regulation training and leadership design:
The quickest way to pull a leader above the line.
Not personal boundaries leadership boundaries.
The type that protect capacity, role and decision-making.
When leaders hold themselves well, they hold their teams well.
Resilience isn’t personality. It’s structure.
When the system is right, leaders thrive.
So they lead, not carry.
Direct, not rescue.
Decide, not delay.
Shape culture, not absorb it.
Agencies don’t need tougher leaders.
They need supported leaders.
Leaders who understand how to hold themselves , how to hold the line and how to lead from a place that is calm, clear and commercially grounded.
If your leadership layer feels stretched, overloaded or pulled below its true capacity, I can help.
Message me ABOVE THE LINE and let’s talk about building resilience that actually moves your business forward.

For years, resilience has been packaged as grit.
Bounce-back-ability.
The heroic capacity to “push through.”
And inside agencies where pressure is basically the weather system that message has shaped leaders who can endure almost anything.
Calm in a crisis.
Dependable.
Reliable.
The one who quietly absorbs the difficult client, the impossible timeline, the job that should have been done yesterday.
But here’s the truth most agencies haven’t wanted to say out loud:
That isn’t resilience.
It’s survival.
And survival keeps leaders operating below the line.
Below-the-line leadership gets work done.
Above-the-line leadership moves the business forward.
Real resilience, the kind that stabilises cultures, protects margin, and strengthens delivery is something different entirely.
It’s behavioural.
It’s commercial.
It’s strategic.
And it changes everything.
One of the most consistent findings in stress psychology is that resilience has far less to do with “toughness” than with emotional regulation. The ability to stay steady enough to choose a response, rather than being driven by a reaction.
Agencies, however, haven’t built their leadership layers around this understanding.
They’ve rewarded speed.
Endurance.
Availability.
Heroic effort under pressure.
So leaders learned to cope, not to rise.
What you’re about to read reframes resilience as a leadership design principle, not an individual personality trait.
(Hint: it’s not “soldier on.”)
Not detached.
Not numb.
Composed.
A resilient leader holds their emotional centre while everyone else feels the squeeze.
They regulate first, respond second which means the team takes its cues from clarity, not panic.
In behavioural terms, they widen the frame while others narrow it.
That is what creates the anchor effect inside a room.
Below the line, boundaries feel personal.
Above the line, boundaries are operational infrastructure.
A resilient leader knows:
“What belongs to me, and what doesn’t?”
“What needs to stay at my altitude?”
“What do I decline so the business doesn’t pay the price later?”
This isn’t ego.
It’s commercial clarity.
Boundaries are how leaders protect decision-making capacity — and without that, performance collapses.
Decision quality is one of the strongest predictors of performance.
And here’s the nuance:
Resilience shows up as decisiveness, not endurance.
A resilient leader can say:
Clear yes.
Clear no.
Clear next step.
No spiralling.
No emotional leakage.
No “I’ll just do it myself” decisions that drain capacity and distort accountability.
Reactive leaders drop into doing.
Resilient leaders rise into direction.
They don’t collapse into firefighting.
They don’t rewrite work.
They don’t rescue to compensate for gaps in the system.
They hold altitude and by holding altitude, they hold the culture.
These patterns show up again and again inside fast-growth creative teams:
This looks like commitment.
It is actually erosion of clarity, of boundaries, of performance.
When leaders are depleted, conflict feels threatening.
So standards slip quietly, often without anyone seeing the exact moment it began.
“Yes” becomes the default.
Guilt becomes the operating system.
The leader becomes the shock absorber.
When one leader carries the emotional state of the team, they stop leading and start absorbing.
Overthinking.
Second-guessing.
Confusion disguised as caution.
Exactly where their leadership cannot function.
These aren’t resilience issues.
They’re design issues.
(This is the part most agencies underestimate.)
Creative agencies run on pace.
And pace without resilience becomes chaos disguised as speed.
When leaders sit above the line, resilience protects:
profit margins — fewer reworks, clearer boundaries
team morale — less emotional leakage, more stability
decision quality — leaders not drowning in detail
pipeline discipline — saying yes for the right reasons
delivery teams — not inheriting chaos sold upstream
Leadership is the operating system beneath performance.
If the leadership layer is overloaded, inconsistent or boundary-less, the business cannot scale.
Not sustainably.
Not culturally.
Not commercially.
How I Build Resilient Leaders (The Above-the-Line Way)
This is the work I do every week inside agencies combining behavioural insight, emotional regulation training and leadership design:
The quickest way to pull a leader above the line.
Not personal boundaries leadership boundaries.
The type that protect capacity, role and decision-making.
When leaders hold themselves well, they hold their teams well.
Resilience isn’t personality. It’s structure.
When the system is right, leaders thrive.
So they lead, not carry.
Direct, not rescue.
Decide, not delay.
Shape culture, not absorb it.
Agencies don’t need tougher leaders.
They need supported leaders.
Leaders who understand how to hold themselves , how to hold the line and how to lead from a place that is calm, clear and commercially grounded.
If your leadership layer feels stretched, overloaded or pulled below its true capacity, I can help.
Message me ABOVE THE LINE and let’s talk about building resilience that actually moves your business forward.

Carla Cortesi, Animal Assisted Therapist


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